The purpose of the 'Passport to Adventure' Trend Report is to provide an analysis of current and future trends in the UK adventure travel market. The report was commissioned by The Adventure Company, Exodus, Imaginative Traveller, Peregrine Adventures, Geckos, Quark Expeditions and Headwater, referred to in the report as 'The Adventure Companies'. Sources include You Gov market research (YouGov 29 Sept-1 Oct 2009), tour operator booking figures, tourist office figures and Google search trend reports.

As there is no firm consensus over the definition of the term 'Adventure Travel' for the purpose of this report it is used to cover a wide range of market sectors including small group cultural and discovery trips, nature and wildlife holidays, walking, cycling tours, trekking, long distance overland journeys, 'adrenaline' experiences and polar expeditions.

The report is downloadable from this site, and if you have any further queries please contact the relevant PR contact as detailed in the Press Office.

“A Passport to Adventure is an important report into an area of the travel industry that is set to grow significantly in years to come. Not only does it identify hot trends for destinations and holiday types but the results of the report also provide valuable clues to the future requirements of consumers including young professionals, families and the more active and more demanding over 50's group. All of TUI Travel's adventure companies in the market place are well placed to take advantage of this resurgent and growing market. It's a challenge we look forward to with relish.”
Colin Stump, MD TUI Adventure.

Headwater Imaginative Traveller Peregrine Quark Geckos Exodus The Adventure Company